![]() My contention is that Pinterest is one of the four ways that people find things on the Internet. Think about what Pinterest is collecting: it's a database of intentions, as I put it for an essay on Fresh Air this week.* "It’s the world’s largest set of objects that people care about."Īs part of my reporting, I spoke with Pinterest co-founder Evan Sharp about how he thinks about the site. It seems like a shopping site minus the exchange of money part.īut it's on the backend where things really get interesting. And that's where most people stop thinking about Pinterest. Pinterest, in effect, decomposes web pages into the objects that are embedded in them.įor users, it's a way to think about and plan the future, or to show off one's taste for free. People pin photos into collections called boards, which serve as big catalogs of objects. In 2012, Pinterest broke out to become a wildly popular site and app for collecting media across the Internet. ![]()
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